Crystal Sands is a luxury lifestyle resort which offers high-quality accommodation for its globe-trotting international clientele.
Crystal Sands are an inspirational and aspirational luxury brand with a brand image that had fallen behind its audience. They tasked Content Nation to work on a brand refresh which helped generate a renewed passion for the brand in its customers.
Content Nation conducted detailed market research, working closely with the Crystal Sands team to understand the key audience and industry opportunity. We created a detailed concept of the customer segments that the brand wanted to appeal to, then worked to craft a comprehensive brand guideline and brand collaterals that presented a fresh and excited new image for Crystal Sands.
Content Nation’s work to understand the brand audience helped guide a beautiful new brand refresh that resonated widely with key audiences. We helped produce a range of exceptional collateral that reaffirmed the company image as a unique and inspirational luxury brand.