Our Handy Guide to Infographic Design
Infographic design offers a powerful content opportunity for your brand. This is the wonderful world where witty words and devilish design meet, crafting exceptional content that engages and informs an audience.
Like any good creative agency in Malaysia, Content Nation is well-versed in the visual delight of infographic design. Unlike most of the competition, we’re willing to give you a peak behind the curtain. Pull up a seat, grab yourself some popcorn and get ready to enjoy – it’s our handy guide to infographic design.
Understand your narrative
The first step comes in understanding what you’re looking to create. A true infographic should tell a story, whether that’s the escalating cost of petrol or an intriguing exploration of Disney’s greatest ever movie (Which is obviously Toy Story).
Consider the topic and message you want to explore, decide on the narrative that will help convey that message, then frame your research and design around conveying that story to your audience. The ultimate flow of the infographic might change as your research uncovers shiny new facts, but the overall narrative should guide those decisions.
Look out for length
Beware of content bloat. An infographic is about taking a key topic, distilling it down to essential information, then presenting that essential information in a visually pleasing and easily consumed format.
It’s crucial when designing your infographic that you focus on the vital content and visual journey that is essential to your overall topic message. If in doubt, cut.
Consider your colours
Appropriate use of colours is nothing new when it comes to graphic design, but it’s arguably more important when that colour choice is part of conveying a compelling story.
Infographic design is about offering some outstanding and informative content to an audience. That means you need to make sure that information really does stand out. Be careful to check your font choice and background colours don’t bleed together. Equally, don’t get over-excited by a carnival of neon pink that sees people rushing for their sunglasses. You’re here to present a story, not a school art project.
Count your copy
This feeds into the argument around total length. Remember that an infographic is all about information conveyed with graphics. Copy can be a vital part of that, but you don’t want to go on a rambling discussion of the theory of evolution when you could just show a few cute pictures of some Galapagos finches. Copy works with visuals on an infographic, but it should not dominate them.
Keep away from crowds
It’s tempting to try and cram in your wonderfully researched content to get as much value out of your infographic space as you can. That would be a mistake. If the choice is between cutting down the content or crowding out the infographic, always go with the cut. Sure, it hurts, putting that detailed research to one side, but it will hurt a whole lot more if the end result is something unreadable by your audience.
Stay on target
It doesn’t matter if the Tie-Fighters are coming in hot on your tail, it’s vital you stay on target. It’s unlikely your infographic will stop an evil galactic empire, but whatever the goal you have in mind, keep it at the forefront when undertaking your research and design.
The world is full of fascinating and intriguing facts. Did you know that Sea Otters sleep holding hands so they don’t drift apart? Sure that’s adorable, but it’s probably not relevant on your infographic about the evolution of global internet connectivity.
Comparisons are your friend
Infographics aren’t just about the facts you convey, it’s about the method in which you choose to convey them.
The Cisco Visual Networking Index predicts that by 2021, the amount of video crossing global IP networks monthly will be a massive 193,000 petabytes.
In other words? It would take a single individual more than 5 million years to watch the total amount of video crossing global IP networks each month in 2021.
Which fact works for you? While you think about it, I’m off to get some popcorn. Sounds like we’ve got some serious Netflix and chill to get stuck into.
Check your facts
Information + graphics. Don’t let the side down with a beautifully presented piece of falsehood. Check, check and check your facts again. A good rule of thumb is verifying with at least two reputable sources. Unless you’re Donald Trump, you’re unlikely to get away with an ‘oopsy’ once you’re called out for misinformation.
When you’ve gained experience working in a particular industry or sector you quickly develop an understanding of the valuable resources to explore. Where possible, make these your go-to sources for information rather than relying on the dubious factual prowess of Google’s top search results. Equally, if you have the option of using a globally recognised source over an unknown academic’s loudly declared estimates, always go with the reputable source. It sounds simple, but it’s astonishing how often that is ignored.
Don’t trust other infographics
This is a cynical call, but we stand by it – don’t blindly trust other infographics. That’s not to say they’re not home to some weird and wonderful facts, but it’s important you check the sources of them rather than trusting the infographic on its own beautiful face value.
You’d be amazed how many infographics out there just churn out the same information over and over without reference to a source. The internet is full of enough misdirection as it is, without perpetuating the issue.
Deliver something awesome
Our handy guide to infographic design highlights some of the key areas of concern when crafting our infographic. Ultimately it boils down to a simple conclusion though – design something awesome, then deliver it with style.
Infographics are a truly magnificent way to amplify a story or communicate a common message in a new and exciting way. When it comes down to it, the power of that story is in your hands.