Why Marketing is Important: Stats That Kick Ass
Marketing isn’t something your business can afford to do without. It should never be viewed as an unnecessary business cost, but as a vital investment that can deliver substantial returns.
Great marketing not only builds awareness of your brand, it helps engage with your audience, unlock business opportunity and positively impacts sales of your goods or service. The right marketing concept is built on understanding your audience needs, then building a strategy that works to meet those needs. It’s not rocket science. It’s just smart business practice.
But sure, you’re sitting there with your cynics cap on, pointing out that of course a marketing agency is going to tell you all about the amazing value of marketing. Even if you understand why marketing is important in the most abstract terms, you’ve a right to be cynical about the tour guide telling you how amazing their tour is. Well buckle up your seatbelts and get ready for something different – we’re not just going to tell you how great marketing is, we’re going to show you. Because if time isn’t always on our side, you can be damn sure that the statistics are.
Understanding the value of marketing is all about recognising its reach. Embracing the potential of your audience, understanding what makes that audience unique, and then building your strategy to match is key to generating positive marketing ROI.
25 million Malaysian internet users
24 million Malaysian social media users
507 minutes average daily online time of Malaysian internet users
80% weekly reach from tv and outdoor media
82% of Malaysians notice and recognise billboard posters
94% of Malaysians aged between 15-24 consume both digital and traditional media
91% of Malaysians aged between 25-49 consume both digital and traditional media
49% of Malaysians aged over 50 consume both digital and traditional media (51% only traditional)
Online content is a method of digital marketing that helps build brand reputation while growing visibility. Don’t just take our word for it, take a sprinkle of stats on top.
3.5x more online traffic goes to companies who publish 16+ blog posts per month
3x more traffic goes to B2B companies that blog 11+ times per month
4.5x more leads for companies that post 16+ blog posts per month
$44 dollar ROI for every $1 spent on email marketing
3x more leads from content marketing per dollar spent than paid online advertising
86% of Malaysians source their news from social media
52% of global consumers influenced by Facebook content
42% of global consumers influenced by Instagram content
It’s not just the content you produce, but the platform which you host it on that’s important. That means investing in your website is a valuable marketing strategy.
97% of B2B buyers influenced by the quality of a potential supplier’s website
69% of Malaysians searched online for products or services in the last month
70% of Malaysians have visited an online retail store in the last month
59% of Malaysians have purchased a product or service online in the last month
94% of bad first impressions are down to website design
75% of website credibility is based on impressions of aesthetics
88% of consumers are less likely to return to a site after a bad website experience
SEO – Search Engine Optimization
Search engine optimization is a crucial part of modern marketing. This is about gaining visibility in the online world. So what’s the value of that?
~30% of users click on the first result in Google search results
~15% of users click on the second result in Google search results
~10% of users click on the third result in Google search results
~75% of users click on search results on the first page of Google
39% of global desktop traffic for online shopping comes from search engines
US$2 trillion total global e-commerce value
76% of people who conduct a local search on a smartphone visit a store within a day
28% of local searches on smartphones result in a purchase
50% of consumers visit a store within a day of a local smartphone-based search
34% of consumers visit a store within a day of a local laptop-based search
Online advertising is all about engaging with an audience in a way that encourages them to take action towards the point of sale. The right marketing is just a click away from conversion.
71% of Malaysians take action in response to emails they signed up to receive
66% of Malaysians take action in response to social media advertising
63% of Malaysians take action in response to search engine advertising