Why Marketing is Important: Stats That Kick Ass

thinking why marketing is important

Marketing isn’t something your business can afford to do without. It should never be viewed as an unnecessary business cost, but as a vital investment that can deliver substantial returns.

Great marketing not only builds awareness of your brand, it helps engage with your audience, unlock business opportunity and positively impacts sales of your goods or service. The right marketing concept is built on understanding your audience needs, then building a strategy that works to meet those needs. It’s not rocket science. It’s just smart business practice.

But sure, you’re sitting there with your cynics cap on, pointing out that of course a marketing agency is going to tell you all about the amazing value of marketing. Even if you understand why marketing is important in the most abstract terms, you’ve a right to be cynical about the tour guide telling you how amazing their tour is. Well buckle up your seatbelts and get ready for something different – we’re not just going to tell you how great marketing is, we’re going to show you. Because if time isn’t always on our side, you can be damn sure that the statistics are.

Marketing Visibility

Understanding the value of marketing is all about recognising its reach. Embracing the potential of your audience, understanding what makes that audience unique, and then building your strategy to match is key to generating positive marketing ROI.

25 million Malaysian internet users

24 million Malaysian social media users

507 minutes average daily online time of Malaysian internet users

80% weekly reach from tv and outdoor media

82% of Malaysians notice and recognise billboard posters

94% of Malaysians aged between 15-24 consume both digital and traditional media

91% of Malaysians aged between 25-49 consume both digital and traditional media

49% of Malaysians aged over 50 consume both digital and traditional media (51% only traditional)

Online Content

Online content is a method of digital marketing that helps build brand reputation while growing visibility. Don’t just take our word for it, take a sprinkle of stats on top.

3.5x more online traffic goes to companies who publish 16+ blog posts per month

3x more traffic goes to B2B companies that blog 11+ times per month

4.5x more leads for companies that post 16+ blog posts per month

$44 dollar ROI for every $1 spent on email marketing

3x more leads from content marketing per dollar spent than paid online advertising

86% of Malaysians source their news from social media

52% of global consumers influenced by Facebook content

42% of global consumers influenced by Instagram content

Web presence

It’s not just the content you produce, but the platform which you host it on that’s important. That means investing in your website is a valuable marketing strategy.

97% of B2B buyers influenced by the quality of a potential supplier’s website

69% of Malaysians searched online for products or services in the last month

70% of Malaysians have visited an online retail store in the last month

59% of Malaysians have purchased a product or service online in the last month

94% of bad first impressions are down to website design

75% of website credibility is based on impressions of aesthetics

88% of consumers are less likely to return to a site after a bad website experience

SEO  – Search Engine Optimization

Search engine optimization is a crucial part of modern marketing. This is about gaining visibility in the online world. So what’s the value of that?

~30% of users click on the first result in Google search results

~15% of users click on the second result in Google search results

~10% of users click on the third result in Google search results

~75% of users click on search results on the first page of Google

39% of global desktop traffic for online shopping comes from search engines

US$2 trillion total global e-commerce value

76% of people who conduct a local search on a smartphone visit a store within a day

28% of local searches on smartphones result in a purchase

50% of consumers visit a store within a day of a local smartphone-based search

34% of consumers visit a store within a day of a local laptop-based search

Online Advertising

Online advertising is all about engaging with an audience in a way that encourages them to take action towards the point of sale. The right marketing is just a click away from conversion.

71% of Malaysians take action in response to emails they signed up to receive

66% of Malaysians take action in response to social media advertising

63% of Malaysians take action in response to search engine advertising

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